This was in the Wall Street Journal ‘Marketplace’ section earlier this week: “Fairy-Tale Wedding? Disney Can Supply the Gown”

Yup. You read that right. All emphases to follow are mine.

The new wedding gowns, which will go on sale made-to-order at bridal boutiques in North America in June, are an effort by Disney to extend its line of princess paraphernalia to older consumers. Created in 2001 when the company’s consumer-products division started packaging its female characters, Disney Princess has grown into a craze among little girls that is fast approaching annual sales of $3.5 billion from costumes, dolls, bedroom furniture and other regalia.

In thinking of ways it could reach outside the core princess crowd of 3- to 6-year-olds, Disney honed in on women who had grown up with the characters. Brides seemed an obvious target.

“Most brides, even the cynical ones, want to be a princess on their wedding day and see their husband-to-be as Prince Charming,” Ms. Kelly said recently at her bridal boutique in the upscale Brentwood district of Los Angeles.

This is slightly more disturbing.

To maintain a luxurious look at lower prices, the 38-year-old designer found a Chinese factory three hours outside Guangzhou that was experienced at making wedding dresses.

She used cheaper materials in parts of the dress that don’t meet the eye. The Snow White-inspired dresses, for instance, combine silks on the surface with polyester fabrics underneath.

Disney + poorly paid labor in third-world conditions = DREAM WEDDING!!!!!!!

Throw in a diamond ring that was acquired for the low, low price of the life of someone in Sierra Leone, and you’re totally set to feel like a REAL princess (or countess or other female nobility/royalty, as long as she’s the kind that bathes in the blood of virgins, etc.)

I am filled with disgust.

I’m also incredibly tired and have to be at the convention center tomorrow morning, so I’d best get my clean clothes out of the dryer and go to sleep.