Dec 3
One thing I’m doing right…
Über-marketer Seth Godin posted on his blog yesterday about… reading blogs. Sayeth he:
If you’re not currently reading your blogs through a reader, I highly recommend it. It’s possible to go through a hundred blog posts in four or five minutes once you get good at it.
Too right, Seth. Too right. Rather than a feed reader becoming a huge time suck, if you can learn to parse/process/sort that information as you skim, you can quickly separate the wheat from the chaff (to use the old idiom) and absorb mad amounts of relevant info in a relatively short amount of time.
What is relevant for you will, of course, vary (”YMMV“)… for me, this post from Seth was important and will be shared at work tomorrow. But this item from CuteOverload was also important as was this awesome vase posted to NOTCOT.
Godin specifically mentions Google Reader and Bloglines. I wonder how many people will be signing up for a Google Reader account when they get to work tomorrow (chances are they didn’t read his post over the weekend).
Coincidentally, I was talking about feed readers (and Google Reader specifically) with a marketing colleague at work a few weeks ago. I was pretty enthusiastic and even, perhaps, a bit of a zealot about it. Zealotry will get you in trouble - or get you invited to speak about your beloved topic to a room full of people and conduct a live on-screen walk-through of set-up and whatnot. That’s what I’ll be doing in a few weeks.
You can bet I’ll be using Godin’s post somewhere.
Tags: information, marketing, trends
