I honestly don’t have the capacity to provide detailed commentary on anything, but there’s lots I want to write about… in the meantime…
One of my faults/shortcomings is that I am a “perpetually helpful can-doer”; I usually end up with all kinds of resentment and anger over it. Today, I stumbled across this short article on QuirkBooks “Irreference” blog. It’s part of a series called, “Stuff Every Woman Should Know.” This particular piece is called, “How to Say No.” It’s only five tips, and they’re probably easier said than done, but here’s one:
3. If you’re used to being busy, you’ll have a hard time doing nothing. So start slow by doing something that relaxes you but won’t make you feel restless. Think of what you enjoy that doesn’t involve work or helping other people.
It’s true, it’s true. I have a hard time doing nothing. I will attempt to take this lesson to heart.
Then there was this article in the NYTimes about branding and product placement in films and how early in the filmmaking process all that craziness happens. It stirs up all kinds of wrong and ick, and I’m in marketing, for cry-ay-ay! It’s getting pretty awful and flagrant; I was highly entertained by how heavy-handed it was in Transformers (lingering shots of HP computers and GM automobiles), but that was a big dumb action movie full of CGI robots. I’ve come to expect that kind of ridiculousness. Then it starts creeping up in things like, oh, the film adaptation of Cormac McCarthy’s “The Road.” That was an awful adaptation in and of itself, but Coca-Cola must’ve really wanted to be seen as the post-apocalyptic beverage of choice; the father and son stumble across a single can of Coke in a vending machine and the father treats it like the most precious aqua vitae (in the original sense). When they find a storm cellar/bunker full of food, guess what beverage is there for them? That’s right! Glacéau VitaminWater, a Coca-Cola product (acquired in 2007)! There might’ve been more, but those were quite enough.
The most embarrassing bit of product placement I’ve seen recently was on an episode of (guilty pleasure alert) “Bones.” It’s bordering on pathetic. Here’s an article about it. I can’t find a transcript of the most recent episode (“The Bones on a Blue Line”), but the quote in the article gives you a good idea:
As the investigators drove it up to a dealership, the slick vehicle was the subject of several close-ups. Then, a saleswoman looked out the window and offered up: “That Sequoia’s a honey.” Then she praised it for being “roomy enough, you could have a Super Bowl party” in the back. And followed that up by mentioning it has “great gas mileage.”
The new episode has a similar set-up. One character asks another, apropos of nothing, “Why do you drive a minivan?” And she responds with something about being an artist and needing lots of cargo room – and the camera moves away from the face of the woman speaking and they OVERDUBBED her saying the name of the car. I guess they hadn’t decided which one to promote when they filmed the episode. Sad.
I must sleep.